Canadian Skiers Shun USA

1st May 2025

A new report claims 60% of Canadians are less likely to travel to the USA due to the policies of the Trump administration.

The report from Longwoods International does not specifically detail the snowsports industry, but those ski states next to the border have likely been hit and will continue to see less Canadians in summer and into next winter.

36% had planned to travel to the US in the next 12-months,  but have cancelled their plans.

“This new research demonstrates that the health of America’s hospitality industry is vulnerable because of America’s current reputational risk globally,” said Amir Eylon, President and CEO of Longwoods International.

“According to the US Travel Association, Canada was the number one source of international visitors to the USA. in 2024, with 20.4 million Canadian visitors.”

They spent $20.5 billion at American businesses which support about 140,000 American jobs

40% are choosing to travel within in Canada and 27% are looking to other international destinations, with Mexico and Europe the big winners.

The survey was conducted  April 10 – 11, 2025 using a Canadian national sample randomly drawn from a consumer panel of 1,000 adults.

Canada. Image © PlanetSKI.