FIS & National Ski Associations Finalise Broadcast Rights

26th December 2024

It will allow the organization to commercialise the rights to the FIS World Cup competitions as a strong global package. All major World Cup National Ski Associations, except for Austria,…
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It will allow the organization to commercialise the rights to the FIS World Cup competitions as a strong global package.

All major World Cup National Ski Associations, except for Austria, have reached an agreement on the centralisation of media rights.

The international media and broadcast rights for all FIS World Cup events, except those in Austria, will be marketed by Infront, with which FIS signed an exclusive agency agreement earlier this year.

This partnership will take effect starting from the 2026/27 season and will run through the 2033/34 season.

According to FIS the agreement guarantees increased revenues for all participating World Cup federations, greater control over rights management, and exciting new possibilities for fan engagement through innovative digital offerings.

“This is truly a historic day for snow sports,” says FIS President Johan Eliasch.

“There was never a doubt that a centralized rights approach is the most beneficial format for FIS and the NSAs – the question has been about how to set it up.

“FIS and the World Cup NSAs have been working diligently over the past 18 months to agree on a governance framework, and we are proud to have achieved this milestone together.”

Read on FIS-SKI.COM