Italians Back Milan-Cortina Winter Olympics

25th May 2026

A survey by Piepoli and WePlan found that 77% believed the Winter Olympics improved the country’s international image. Two-thirds followed the event regularly and recognised its positive economic impact. Piepoli…
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A survey by Piepoli and WePlan found that 77% believed the Winter Olympics improved the country’s international image.

Two-thirds followed the event regularly and recognised its positive economic impact.

Piepoli is a research institute, while WePlan specialises in legacy strategies for mega-events and together.

66% of Italians actively followed daily coverage
72% reporting a positive overall impression
79% supported holding the Games in multiple locations
77% felt that using established facilities improved the quality of the competitions
79% of interviewees said that Italy’s image as a country had been strengthened
77% believed that international perceptions of Italy are better than before
76% believed the Games improved the country’s finances
76% agreed that tourism and employment benefited from hosting the Games

“These figures confirm the validity of an innovative approach to planning mega-events, based on the efficient use of existing infrastructure and territorial distribution,” said WePlan co-founders. Giorgio Re and Roberto Daneo.

See more on Inside the Games.