Record Winter Olympics Viewing Figures

2nd March 2026

The European Broadcasting Union, EBU, said the 2026 Winter Olympics delivered record-breaking reach and was the most-watched edition of the Games ever. “Milano Cortina 2026 stands as the strongest Winter…
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The European Broadcasting Union, EBU, said the 2026 Winter Olympics delivered record-breaking reach and was the most-watched edition of the Games ever.

“Milano Cortina 2026 stands as the strongest Winter Olympic Games on record for EBU Members, with audiences across Europe engaging at historic levels from Opening Ceremony through to the final medal events,” said the director of Olympics at the EBU, Andreas Aristodemou.

BBC Sport’s UK coverage of the Winter Olympic Games 2026 delivered its largest overall audience consumption ever.

There were a record 83 million streams and more than 44 million streamed hours across BBC iPlayer, the BBC Sport website and app.

A total of 26.3 million viewers tuned in on TV, with a peak audience of 5.5 million for Team GB’s men’s curling final on BBC One.

Social coverage generated 235 million views, confirming the Games as the most widely consumed Winter Olympics ever on the BBC.