Rivella to Sponsor 2027 Alpine Ski World Championships

19th June 2026

The event will be held in the Swiss resort of Crans-Montana from February 1st to 14^th.

Rivella is ne of the best-known Swiss brands and the soft drink firm is reaffirming its long-standing association with Swiss skiing.

Rivella and Swiss-Ski will be celebrating their 50th anniversary of partnership in 2027.

“When an event of this magnitude and with such a wide reach takes place in Switzerland, in a sport that fits perfectly with the DNA of the Rivella brand, it is only natural for us to support it,” said the Co-CEO of the Rivella Group, Silvan Brauen.

World Cup racing at Crans-Montana. Image © PlanetSKI

According to the organizing committee, the 2027 World Ski Championships will bring hundreds of athletes, thousands of media representatives and tens of thousands of spectators from all over the world to Crans-Montana.

This event with international appeal offers Rivella a correspondingly large platform to position its brand in the context of alpine skiing.

“Rivella will be present at the various venues to provide the public with refreshing, authentic and convivial moments.

“This fits in perfectly with the values of the World Championships,” said the Managing Director of Crans-Montana 2027, Didier Défago.

Rivella is one of Switzerland’s best-known brands and is officially listed in the country’s inventory of culinary heritage.

The company was founded in 1952 and almost 100 million litres of Rivella, Focuswater and Michel brand soft drinks and fruit juices are consumed every year.

In 2025, the Group generated sales of 140 million Swiss francs and employed 267 people.

World Cup racing at Crans-Montana. Image © PlanetSKI