Ski Resorts in Eastern Canada Claim Success

The Quebec Ski Areas Association says its resorts recorded a 5% increase in visitor numbers in 2025/26 compared to the previous winter. It had 6.3m skier-days and there were ticket…
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The Quebec Ski Areas Association says its resorts recorded a 5% increase in visitor numbers in 2025/26 compared to the previous winter.

It had 6.3m skier-days and there were ticket sales revenues of $263.7m – a record high for Quebec resorts.

Season pass sales also increased significantly, rising 11% compared to last year, totaling 334,580 subscribers .

Day ticket sales increased by 7%.

Other winter revenues saw the strongest growth among categories, rising 18%, largely thanks to the strong performance of ski schools, whose revenues increased by 13%. % to reach $35M.

The early start to the season at several resorts, thanks in particular to significant snowfall and investments in snowmaking, resulted in optimal skiing conditions for much of the winter.

“Preliminary results show that Quebecers continue to respond enthusiastically and that resorts have been able to offer a high-quality experience despite the challenges facing the industry,”  said the President and CEO of the ASSQ, Yves Juneau.

“Quebecers want to be active in the winter, and ski resorts are excited to see that they are largely choosing snow sports offered in the ski mountains to enjoy the outdoors.”

Le Massif de Charlevoix, Canada. Image © PlanetSKI

Le Massif de Charlevoix, Canada. Image © PlanetSKI