Swiss Lift Companies Re-Iterate Good Season

1st May 2025

Ticket sales were up 12% to the end of March with a 20% rise on the five year average. The Swiss Cable Car Industry Association, SBS, counts the number of…
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Ticket sales were up 12% to the end of March with a 20% rise on the five year average.

The Swiss Cable Car Industry Association, SBS, counts the number of users from more than 120 members across Switzerland.

It says winter started well with an increase in bookings and that despite poor natural snowfall the ski areas had a good base with cold nights and favourable conditions for producing artificial snow.

There was good snow management, and very good weather on the weekends.

All regions were able to maintain or improve on the results achieved in the same period last year.

The Vaud and Fribourg Alps, +29%
Central Switzerland, +20%
The Bernese Oberland, +18%
Eastern Switzerland, +14%
Ticino, +11%
Valais, +9%
Graubünden, +3%

“Smaller ski resorts have demonstrated that they can offer guests a compelling range of services,” said the Director of SBS, Berno Stoffel.

“The smaller and often lower-lying ski resorts make an invaluable contribution to promoting young talent and are particularly popular with families.”

At the beginning of May, SBS will report on numbers for the entire winter as part of its seasonal monitoring.

The Seasonal Review 2024/25 will follow in August, providing detailed analyses of frequencies, revenue, and the origin of guests for the current winter season.