The North Face Named As Apparel Partner of US Ski & Snowboard

13th May 2026

The 8-year deal will see the outdoor brand kit out American athletes in the 2030 and 2034 Winter Olympics and Paralympics. The partnership covers all 11 disciplines governed by U.S.…
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The 8-year deal will see the outdoor brand kit out American athletes in the 2030 and 2034 Winter Olympics and Paralympics.

The partnership covers all 11 disciplines governed by U.S. Ski & Snowboard: alpine, cross country, freeski, freestyle moguls, freestyle aerials, nordic combined, Para alpine, Para nordic, Para snowboard, ski jumping and snowboard.

Athletes, coaches and staff will wear The North Face outerwear and training gear at World Cup events, world championships, training camps and the Winter Games.

“The partnership between U.S. Ski & Snowboard and The North Face brings together the best of our two organizations, with our long shared commitments to elite mountain and adventure sports athletes,” stated Dennis Seydel, Chief Marketing Officer at The North Face.

“As a brand forged by those who push the boundaries of human potential, we are proud to provide current and future generations of ski and snowboard legends with The North Face as they train and compete on the world stage.”