Which? Praises Ski Club of Great Britain

9th November 2025

Which? has publish its Best Ski Holiday Companies list for 2025 with the Ski Club’s Freshtracks programme scoring an 83% customer score

The Ski Club of Great Britain’s Freshtracks holidays has been rated in the top ten ski holiday providers by Which?

It was based on more than 1,000 skier reviews and has made the Which? Recommended Provider Badge that is given to six other companies in the UK.

The ratings are based on a number of criteria including:

• Organisation
• Description Matched Reality
• Customer Service
• Range of locations on offer
• Accommodation
• Transport (excluding flights)
• Value for money

“No ski holiday company we surveyed scored poorly, but a few shone brighter than the rest,” said the Which? senior researcher, Amy Axworthy.

“Along with meeting our strict criteria, our Which? Recommended Providers are the companies that travellers were most likely to recommend and were most satisfied with.

“We also ensured that they have expertise in holidays on the slopes, tailoring holidays specific to skiers’ needs”.

“We’re delighted that skiers have rated our holidays so highly with Which? an organisation that goes deeply into customers views and opinions about travel and holidays and is extremely well respected,” said the Deputy COO of the Ski Club, Katy Ellis.

“We know our members enjoy the experience of Freshtracks ski holidays because they come back year after year, but it’s also fantastic to be recognised in this way too”.

The full list of ski companies that made the Which? list can be found online here: which.co.uk/reviews/travel-agents/article/best-ski-holiday-companies-azOci9C3Voum

Image c/o Ski Club of Great Britain