Zermatt Goes Digital

1st November 2025

The Swiss resort claims to be the first in Switzerland to offer mobile access to the ski resort with smartphones used as a digital lift ticket.

There is no longer any need for a physical card with the  purchase and access process can be completely digital if so desired.

It  bypasses queues in the ticket sales area and allows visitors “a seamless digital customer experience”.

“The SmartphoneTicket can be purchased conveniently online or at a sales point in Zermatt,” said the head of Marketing and Sales at Zermatt Bergbahnen, Patricia Huber.

“It’s stored in the Matterhorn app in the ‘Smartphone-Ticket’ section and can be activated at the touch of a button on the day of use.

“At that point, your phone can communicate directly via Bluetooth Low Energy with the entrance gate, which will open without your even needing to take your phone out of your pocket.” 

Zermatt digital lift pass. Image © Zermatt Bergbahnen.

The Smartphone-Ticket adds around 10% to the daily battery usage of a modern phone.

Only Bluetooth and GPS are used.

No mobile data is required, so the ticket can work in flight mode on a phone.