Zermatt Lift Company Takes £102m in Sales
16th October 2025
For the first time in its 23-year history, Zermatt Bergbahnen AG has achieved sales in excess of CHF 100 million – that’s £102.5m. The Matterhorn Glacier Paradise also set a…
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For the first time in its 23-year history, Zermatt Bergbahnen AG has achieved sales in excess of CHF 100 million – that’s £102.5m.
The Matterhorn Glacier Paradise also set a new record with 897,268 visitors to the Klein Matterhorn.
The winter of 2024/25 yielded a record result for transport revenue.
The dynamic pricing system and an increase in first-time entries of over 8% were major factors in the success, along with good weather conditions with plenty of sunshine.
“The season got off to a positive start thanks to early natural snowfall in November,” said a statement from the lift company.
“However, visitor numbers were subdued from the beginning of December through to the festive holiday period.
“A lack of natural snow and poor snowmaking conditions (in terms of temperatures and wind) further exacerbated the situation.
“After Christmas, the resort enjoyed perfect weather for snow sports and a wonderful winter atmosphere.
“January, February and March saw a marked surge in growth.
“This trend was only disrupted by the difficult period over Easter, with heavy snowfalls and a 48-hour power outage which cut the town off from the outside world.”
Zermatt Bergbahnen achieved an increase in first-time entries in the 2024/25 winter season, with a rise from 1.3 million to 1.4 million or 8.4% over the mostly stable figures of previous years.
At the same time, sales rose by 12.2% from CHF 63.8 million to CHF 71.5 million compared with the winter of 2023/24.
Zermatt, Switzerland. Image c/o PlanetSKI.
