London Ski & Snowboard Festival Postponed Until 2022
17th June 2021
Last modified on June 29th, 2021
It was due to have taken place this October but uncertainties over travel restrictions and Covid-19 rules have led the organisers to put it back. A snowsports party will take place this November instead.
The festival was to have been held at Evolution in Battersea Park in South London.
The organisers, the Smart Group, claimed it would “transport guests to the mountains for four unforgettable days of snow sports fun and an electric après atmosphere”.
It will now take place 27th – 30th October 2022.
“Unfortunately, despite promising commitments from exhibitors and some of the industry’s leading brands, the impact of the extension of covid restrictions and uncertainty surrounding travel over the coming months means that Smart have taken the decision to postpone until October 2022,” said the organisers in a statement to PlanetSKI.
We reported on the announcement of a new London Festival back in April 2021:
“No one would have been prouder to have held the festival this October than me, but regrettably due to the continued uncertainty especially around travel restrictions that has been felt by many of our international exhibitors, we have sought their advice and believe the best decision is to postpone,” said the CEO of Smart Group, Greg Lawson.
“We are grateful for the support of our partners in making this decision and are energised to deliver an even better festival in 2022.”
Next year will see a line up of host Chemmy Alcott, DJ BBQ, Warren Smith, Team GB and more.
There will be an alpine street food market, a 140ft ski jump and practice slope.
Exhibitors are set to be some of the biggest names in snowsports including Norway, Tirol, Crystal, Inghams and Planks.
“Norway has been a very passionate member of the annual ski show and avid supporter of the new Ski Festival hosted by Greg and his team at Smart and I am in total agreement of the postponement given the current situation,” said the CEO of Norway Home Of Skiing, Trevor de Villiers.
“It’s clear that no business within the travel industry at this stage has the confidence in spending vast sums of money towards the short-term future.
“We are all simply in a wait-and-see situation and can only commit to any major financial projects once we are guaranteed they can actually take place.”
“Delaying this show until next year, gives us all a good opportunity to take stock and join forces again as one at next year’s SMART ski show – Norway will 100% be participating in the critical industry event.”
Other major exhibitors have also commented.
“We’re gutted the London show can’t go ahead this year as planned, but we support the organisers’ decision with partners and exhibitors due to travel from overseas,” said Kelly Robinson, senior marketing executive at Crystal Ski Holidays.
“We’ll absolutely be there in October 2022, and can’t wait for a big ski community get-together.”
Details of the November 2021 event are being finalised but we understand it will be more like an apres ski party and a celebration of the approaching ski season.
Here at PlanetSKI we will bring you further details as we receive them and look forward to being there.
The festival was to have been a replacement for the Ski Show that was run by The Telepgraph but pulled back in March 2022.
The new organisers promised a new feel and new attractions.
The Festival will be split into two distinct sessions – Avant for the daytime and Après for the evening with tickets available for the whole lot or for individual sessions.
- Exhibition including the top worldwide resorts, holiday companies, ski gear, technology
- Fashion shows
- Competition on the 140ft ski jump
- Cook Off
- Street Food & Bars
- Ski & board tests and children’s lessons on real snow
- High energy après party, bands, DJs, dancers.
- ‘Mad Max meets Eddie the Eagle’ on the 140ft ski jump with dare devil performers.
- Tobogganing by torch light
- Alpine bar culture and street food
Here at PlanetSKI we are looking forward to 2022.
The National Snow Show in Birmingham remains on course to go ahead at the NEC in October 23rd and 24th.
See here for details of the single major ski and snowboard show taking place in the UK this autumn:
- National Snow Show to Get Indoor Slope
- Details of New UK Snow Show Unveiled
- New Ski & Snowboard Show For UK