Vail Resorts Sees Drop in Visitors to its North America Resorts

27th April 2025

Last modified on May 2nd, 2025

There was a 3.1% drop in skier visits but a 3.4% increase in lift ticket revenue compared to the prior year.

The company owns and runs many of the major resorts in North America including Whistler in Canada, plus Vail, Breckenridge, Park City, and Beaver Creek in the USA.

It also owns a string of smaller ones.

The results were calculated up to April 20th, 2025.

Breckenridge resort in Colorado remains open, but is not expected to affect the results much.

“As a result of the lower than expected lift ticket visitation in the spring period, the company currently expects resort reported EBITDA for fiscal 2025 to be in the lower half of the guidance range issued on March 10, 2025,” said Vail Resorts CEO, Kirsten Lynch.

If that turns out as predicted then it will be the third consecutive year that the company has missed the mid-point of its earnings expectations.

We reported on last year’s drop:

Vail Resorts sees drop in skier numbers

This year saw:

Ski school revenue was up 2.7%
Dining revenue was up 2.2%,
Retail/rental revenue was down 4%,

Vail Resorts CEO Kirsten Lynch continued that the overall results of the season, “highlight the stability provided by our season pass program, our investments in the guest experience, and the strong execution of our teams across all our of our mountain resorts.”

“Ancilliary spend per destination guest visit showed continued strength across our ski school and dining businesses, while overall revenue growth in our ancillary businesses was impacted by the lower mix of destination visitation,” she added.

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