AJ Bell 3 Valley Rally Raises £100,000 for Snow Camp
2nd May 2025
Last modified on May 5th, 2025
It took place in Val Thorens at the end of April and the final total has been released as 18 teams took part to raise the money for Snow Camp’s work with young people across the UK.
The event brings together 6 action-packed snowsport challenges including:
- Ski orienteering
- Biathlon
- Snowshoe hike
- Zip wire challenge
- Team distance challenge
- Dual parallel slalom
AJ Bell 3 Valley Rally. Image c/o Snow Camp
Snow Camp provides young people from underserved communities the opportunity to develop invaluable life skills, qualifications, and career opportunities in the snowsports industry and beyond, whilst raising aspirations, broadening horizons, and carving brighter futures for all.
“We are so grateful to every participant, guest, volunteer, and supporter who made this year’s event such a resounding success,” said a statement from Snow Camp
“Of course, we also want to extend a huge thank you to AJ Bell, Beaumier Hotels and our many partners in resort who helped make the magic happen.”
Snow Camp Patrons and Winter Olympians Chemmy Alcott and Jenny Jones were official hosts.
Alongside them, Winter Olympians Graham Bell, Jack Gower, and Sam Temple also competed, while sharing their passion for snowsports and Snow Camp’s impact among their fellow participants.
The Highlights
Snowshoe Race: A true test of grit and determination, our 1km snowshoe hike quickly earned the title of “the hardest 1km of your life!” The incredible Jack Gower, from the Rojari Rockstars clocked the fastest time at 3.31 minutes, outstanding!
Biathlon: Always a crowd favourite, this snowy test of endurance and accuracy brought out everyone’s competitive spirit. Well done to all the sharp shooters who scored 10/10!
Zipline: In amongst the lung-busting challenges on the slopes, the zipline provided the perfect adrenaline-fueled restbite with ski’s on their back – James Bond style!
Orienteering: Teams raced against the clock to find 60 checkpoints across the whole of Val Thorens and Orelle. Huge congratulations to Team Snow Finel who were the only team to collect them all!
Team Distance Challenge: Powered by TracTrac, teams clocked up an impressive amount of kilometres across the Val Thorens valley over a two-hour challenge. Well done to the Avalanche Agents from Knight Frank who racked up an impressive 44.6 km to take the win!
Dual Parallel Slalom: Hosted and commentated by the brilliant Chemmy Alcott & Jenny Jones, the slalom brought high-speed excitement and huge cheers from all involved. It was a photo finish between Uniq X and Rojari Rockstars, with Uniq X clinching the coveted slalom win.
AJ Bell 3 Valley Rally. Image c/o Snow Camp
And lets not forget the apres ski.
AJ Bell 3 Valley Rally. Image c/o Snow Camp
At the closing Awards Dinner, guests and teams were moved and inspired by four Snow Camp Apprentices who attended the event.
They bravely shared their stories to a packed room, before explaining the hugely positive impact Snow Camp has had on their lives.
Speaking on behalf of all the Snow Camp Apprentices, Shiloh said: “This has to be one of the best experiences I have ever been a part of.
“The weather, the company, the cause, the team, the delivery… I’ve loved being a part of it.”
AJ Bell 3 Valley Rally. Image c/o Snow Camp
PlanetSKI was at the inaugural 3 Valley Rally back in 2023.
See here for a full account of what the event is all about:
Snow Camp Image c/o PlanetSKI
3 Valley Rally. Image c/o PlanetSKI
The AJ Bell 3 Valley Rally Returns to Val Thorens 12th to 15th April 2026.
Register your team before Friday 30th May 2025 to save £400 on your team’s entry fee.
10 teams have already signed up for next year.
To find out more and register then see here.
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