New Norwegian Partnership Aims to Boost Growth in Skiing
30th June 2025
Last modified on August 26th, 2025
The country’s leading airport operator, Avinor, has teamed up with the resort group Norway, Home of Skiing. Their goal is to ensure that more travellers choose Norway and its ski destinations.
Avinor and NHOS will now work strategically to market Norwegian alpine skiing in targeted markets where skiing is in high demand.
NHOS has worked for many years to promote Norwegian alpine skiing to tour operators worldwide, and in particular the UK.
It says interest in skiing in Norway and the NHOS resorts is growing.
Norway, Home of Skiing is an association of several alpine destinations:
- Voss
- Myrkdalen
- Narvik
- Norefjell
- Gausta
- Beitostølen
- Geilo
“At Norway Home of Skiing (NHOS), we have been working to promote Norwegian alpine destinations for many years, and there is no doubt that interest in Norway is strong and growing,” said NHOS CEO, Trevor De Villiers.
“Norwegian alpine destinations are more than competitive with other European destinations both when it comes to price and quality.”
Trevor de Villiers in Narvik, Norway. Image supplied by Norway, Home of Skiing.
NHOS says that systematic work with airlines, tour operators, and a strong presence at major and relevant events is crucial for their continued efforts with Avinor.
“Together with NHOS, we see a significant, untapped potential in promoting the Norwegian winter and alpine skiing to tourists in Europe and the American East Coast,” said the Senior Director Hub Development at Oslo Airport, Joachim Westher Andersen.
“Norwegian destinations have been revolutionized over the past few decades. They are no longer small ski lifts with limited restaurants in the resorts.
“They are large, well-developed resorts with all modern facilities.”
Avinor is a wholly-owned state limited company under the Norwegian Ministry of Transport and Communications and is responsible for 44 state-owned airports.
Skiing in Norway. Image © PlanetSKI
PlanetSKI and its team of reporters have been regular visitors to Norway for many years.
Check out some of our past articles to see what Norway offers:
- Norwegian ski rail trip
- PlanetSKI hits the powder of Norway
- Skiing in Norway: PlanetSKI reports from Narvik
- Norwegian resorts and Andorra strike joint lift pass deal
- Norwegian ski rail trip
- 48-hours in Norefjell in Norway
- Fancy skiing in Voss?
Image © PlanetSKI
PlanetSKI: Number 1 for digital ski news
Your digital platform for ski news, resort information, travel, equipment rental, sport, money saving deals and everything connected with snowsports – web site, social media & more.
