Skiing Continues to Grow in China
10th September 2025
China’s booming ski industry saw new growth last season. New indoor and outdoor facilities saw an increase of 13% in ski visits to 26m. NEW
The increase was led by visits at indoor ski resorts, which grew by 15% to 5.6 million – that’s more than a fifth of the total.
Growth in the number of new indoor resorts had the biggest percentage increase, with six opening in the last year, bringing the country’s total to 66.
That’s more than double the 31 indoor ski resorts that China had in 2020.
The overall number of China ski resorts open to the public increased by 4% from a year earlier to 748, including 22 new ones and seven previously closed facilities that reopened.
The figures come from a China Ski Industry White Paper.
“Indoor ski resorts are experiencing a comprehensive and unstoppable surge, becoming a key player in the Chinese ski market,” said the report author, Benny Wu.
China today accounts for seven of the world’s largest indoor ski resorts – only SnowWorld Landgraaf in the Netherlands, Alpincenter Hamburg-Wittenberg in Germany and Ski Dubai in the UAE made the global top 10 from outside of China.
PlanetSKI visited Ski Dubai back in 2019:
Ski Dubai. Image © PlanetSKI.
Winter sports received a boost from the 2022 Beijing Winter Olympics.
China won 15 medals in the games and the government plans to grow the snowsport economy to more than $208b by 2030,
See more on the government-published China Daily.
In the global ski industry Asia is seen as a growing market.
An Anta-led group purchased Europe-based Amer Sports in 2019, gaining ownership of some of the world’s most popular ski brands :
- Arc’teryx
- Salomon
- Atomic
Amer’s shares have tripled since it listed on the Nasdaq at $13 per share last year.
Other investors in Amer include China’s FountainVest Partners and Canadian billionaire Chip Wilson, the founder of fashion brand Lululemon.
Among US firms with a large China ski industry presence is Burton, the largest snowboard brand in the country.
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