Swiss Snowsports Industry Forecast to Grow

1st December 2025

According to tourism forecasts by BAK Economics, commissioned by the State Secretariat for Economic Affairs (SECO), 18.7 million overnight stays are expected for this winter season. That’s a rise of…
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According to tourism forecasts by BAK Economics, commissioned by the State Secretariat for Economic Affairs (SECO), 18.7 million overnight stays are expected for this winter season.

That’s a rise of 161,000, (0.9%) compared to 2024/25

Growth from the USA is slowing, and demand from Asia remains weak.

However, other source markets such as Australia, Brazil, Canada, and Mexico are gaining importance in the long term and are among the most significant growth drivers among long-haul markets.

BAK Economics anticipates a slowdown in growth for summer 2026.