Golden Season for GB Skiers & Snowboarders
11th April 2025 | Jane Peel, Chief Reporter
Last modified on April 14th, 2025
It’s been another exceptional winter for GB Snowsport athletes. With all events now over, the final tally for GB is an impressive 46 medals at major competitions, 21 of them gold. PlanetSKI looks back at the season. UPDATED
We should no longer be surprised at the success of British skiers and snowboarders.
Somehow, though, at this time every year, when we look back at the results across the disciplines we are amazed.
Here at PlanetSKI we unashamedly champion British athletes, but it’s been hard to keep up with the major achievements of GB athletes over the course of the 2024-25 season.
Mia Brookes wins the Klagenfurt Snowboard Big Air World Cup in January 2025. Image © FIS Park & Pipe
There were GB medals at the major competitions: World Cup, World Championships, X Games, World Junior Championships, and the European Youth Olympic Festival.
Here are the stats from GB Snowsport:
Alpine
- 1 Gold
- 2 Bronze
Cross-Country
- 1 Bronze
Freeski
- 4 Gold
- 2 Silver
- 1 Bronze
Freestyle Snowboard
- 4 Gold
- 1 Silver
- 4 Bronze
Snowboard Cross
- 5 Gold
- 2 Silver
- 1 Bronze
Para Alpine
- 1 Gold
Para Nordic
- 1 Bronze
Para Snowboard
- 2 Bronze
Telemark
- 6 Gold
- 3 Silver
- 5 Bronze
Andrew Musgrave (right) wins bronze at the Tour de Ski World Cup, Toblach, December 2024. Image © GB Snowsport
And that’s not all.
Three athletes have ended the season with, between them, six Crystal Globes – the coveted trophies awarded to the highest ranked athlete in each discipline.
Zoe Atkin shares the Ski Halfpipe Crystal Globe for 2024-25. Image © @fisparkandpipe
- Zoe Atkin’s came in the Ski Halfpipe, where she was the joint winner
- Mia Brookes won the Snowboard Big Air and Overall Snowboard Park & Pipe Crystal Globes
- Jaz Taylor – GB’s most successful skier in history – picked up all three Telemark Globes in Classic, Sprint and Overall
Jaz Taylor. Image © FIS Telemark.
There was so nearly another one too.
Charlotte Bankes – who was responsible for all the Snowboard Cross medals in the list above (with a silver coming in a Team event with Huw Nightingale) was in the running for the SBX Globe.
Unfortunately, she broke her collarbone in training before the final weekend of the season and missed out.
Charlotte Bankes. Image © Miha Matavz/FIS
With the 2026 Milan-Cortina Winter Olympics less than 10 months away, the signs are very promising.
This season, British skiers and snowboarders have made onto 28 podiums in the Olympic disciplines.
That’s the highest number achieved in a single season.
“We go into any season with one main objective – to win medals – and on that basis alone, the message internally this season is really ‘mission accomplished’,” GB Snowsport’s Performance Director, Kearnan Myall, told PlanetSKI.
“To have done that with another record-breaking season, delivering more Olympic discipline podiums than ever before, is really the icing on the cake.
“With this season marking the start of the Milan-Cortina qualification cycle, we absolutely had eyes on the long-term goal too, and something we’re proud of this year is the way that success has got us into a really good position in terms of qualifying spots for both the Olympic and Paralympic Winter Games next year.
“We’re unapologetically focused on those success metrics and, clearly, we’re delighted at the level of performance we’ve seen across this season, not least because those successes directly correlate with opportunities to bring in new commercial revenues as well.”
Kirsty Muir had her maiden World Cup victory in March 2025 in ski slopestyle in Tignes. Image © GB Snowsport.
Aside from the medal-winning performances, there have been many other outstanding performances from GB skiers and snowboarders.
While Britain’s greatest alpine ski racer, Dave Ryding, didn’t make the podium this season, he achieved his best ever World Championships result, with 6th in Saalbach in February.
And, at the age of 38, he finished the World Cup season ranked 13th in the world in slalom.
Dave Ryding. Image © PlanetSKI
We were slopeside in Gurgl in Austria to watch him at the beginning of the season.
PlanetSKI Editor James Cove with Dave Ryding. Image © PlanetSKI
This year, it’s begun to look like Billy Major could be the natural successor to Ryding.
He finished ahead of Ryding at three World Cup competitions, was 15th at the World Championships and 9th at Hafjell in March for the first World Cup top 10 of his career.
Billy Major, pictured in 2024. Image © PlanetSKI
“It was definitely a seasons of ups and downs, particularly at the start where things were difficult with an injury and it was hard to get my rhythm going, “Major said.
“I think the way things improved was a real testament to the hard work of all of us, including the coaches and team around us who really go above and beyond.
“To then end with a good World Championships and a World Cup Top-10 gives me a lot to take forward into next year.”
Other results of note were:
- Reece Bell’s 20th place in slalom at the Alpine World Championships
- Andrew Musgrave finishing 7th in the 20km Skiathlon at the Nordic World Championships
- Mateo Jeannesson recording GB’s best ever Moguls World Championships finish with 5th in Dual Moguls
We should not forget some of the younger competitors who have made their mark this season and will soon be moving up to the senior events.
Among them are the Carrick-Smith brothers: 19-year-old Luca and 18-year-old twins Freddy and Zak.
Luca, Freddy & Zak Carrick-Smith. Image c/o Team Carrick Smith
Luca won slalom bronze at the Alpine World Junior Championships to give GB its first podium at the Championships since Graham Bell won silver in the downhill 41 years ago.
Freddy won giant slalom gold and Zak won slalom bronze at the European Youth Olympic Festival.
We have another very promising alpine skier in Molly Butler.
Molly Butler at the World Juniors. Image © FIS Alpine.
Looking at the even younger age categories, there is a tranche of talent coming through, not least in the freestyle disciplines.
PlanetSKI was recently at The BRITS – the British Snowboard & Freeski Championships – in Austria and caught up with some of those who could be the stars of the future.
Riley Sharpe (10) one of GB’s new young talents. Image © Craig Robinson
The future is looking very bright but it is not without its challenges.
Funding is one of them.
There are many lavishly funded snowsports organisations around the world.
Great Britain is not one of them.
GB Snowsport was awarded just under £7.2 million by UK Sport for its World Class ski and snowboard programme for the 4-year funding cycle up to the 2026 Milan-Cortina Winter Olympics.
That’s almost £2.4m down on what it received in the four years leading up to the Beijing 2022 Games.
The para ski and snowboard disciplines received £5.1 million – an increase of around £500,000 over Beijing.
Gold for GB at the Para Alpine World Cup in Courchevel, December 2025. Image © GB Snowsport
“We’re very conscious of how highly funding figures in everyone’s thinking, but right now our key focus is on delivering the sort of results and performances we’ve seen over the past three seasons within the settlement that we’ve got,” Performance Director, Kearnan Myall told us.
“We know how supportive UK Sport are of our ambitions and the ambitions of our athletes and clearly there’s a process over spring and the early part of the summer where we’ll be reflecting with them on what we’ve learned and what we think the next year is going to look like, but at this point we know how to deliver, and that’s where our focus is.
Image © GB Snowsport
“What’s definitely helping is the successes we’re seeing in sponsorship and direct investment into the programme from people and businesses who are seeing what we’re achieving and wanting to be a part of that journey; again, this is where those regular successes throughout the season become so important.
“Medals bring new interest, and new interest makes it much easier to show why brands and investors should want to get on board with us.
“We know we’re facing off against some nations that have much bigger budgets to play with, but ultimately it’s what happens on snow that matters, and what we’ve seen this past year really reinforces our belief that we’re on the right track.”
Zoe Atkin, 2025 Ski Halfpipe World Champion. Image © Kristina Lubyova/GB Snowsport
Finally, it’s worth looking at one of the success stories that does not appear in the GB Snowsport list of medals.
Freeride is now an official FIS (International Ski & Snowboard Federation) event and, this year, the British snowboarder Cody Bramwell won the prestigious Verbier Xtreme – the final event of the FIS Freeride World Tour.
He finished second overall on the Tour.
Cody Bramwell tops the podium at Verbier Xtreme. Image © @Freeride World Tour.
Freeride will likely make its Olympic debut at the 2030 Winter Olympics in France.
All in all, we are currently in exciting times for our GB Snowsport athletes.
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