FIS Digital Claims Success
17th June 2025
The International Ski & Snowboard Federation has invested in digital and claims it is making “major strides”. NEW
It has invested in technology, content production, and platform partnerships.
The Federation says the 2024-25 season marked a breakthrough in audience development, fan engagement, and global and diverse community-building.
A key driver has been video strategy, including its own platform, FIS TV.
It offered expanded coverage of all World Cup and World Championship events — including highlights, winning runs, and dark market livestreams — as well as global distribution of the Junior World Championships and selected second-tier competitions.
Over the course of the season, FIS TV achieved:
- 1.1 million unique viewers, a year-on-year increase of +656%
- 1.5 million video views (+400%)
- 70,000 hours of watch time
- 515 live events streamed (+105%), generating 505,000 views
FIS also registered significant gains across its social media platforms, with content tailored to each platform’s specific audience and functionalities.
As a result, the reach of all FIS owned and operated channels rose to 1.4 billion (+179%) and 62 million interactions (+219%) (excluding FIS Chinese channels).
The FIS Mobile App also experienced growth, reaching 289,000 active users across the 2024/25 season, a 105% increase compared to the previous season.
Commercially, FIS expanded its digital monetisation efforts with sponsored and branded content activations with partners such as Visa, Viessmann, Hylo, and Le Gruyère.
These initiatives not only enhanced brand visibility but also created new value for fans and stakeholders.
PlanetSKI: Number 1 for digital ski news
Your digital platform for ski news, resort information, travel, equipment rental, sport, money saving deals and everything connected with snowsports – web site, social media & more.
